The SoundCloud era was a beautiful concept especially for someone like me who doesn’t like the feeling of products being forced in front of my face in a sort of “you can be on this train or under it” hostage situation. I like for things to be organic. I’m a fan of organic growth, organic marketing, organic food, etc… That’s what the Soundcloud era was, organic music being allowed to grow because people actually enjoyed the music and wanted to listen to it on repeat instead of music “growing” because it’s being played on the radio ten times an hour. Additionally, because of the organic nature of Soundcloud, artists were able to take more risks with blending genres, case in point, the Emo-Rap subgenre that at times dominated Hip-Hop in the late 2010s.