Many people would credit Lil Durk’s new trajectory to the Drake effect: a phenomenon where rappers who appear on tracks with Drake see an instant rise in their popularity. A Drake feature can be a stimulus package of sorts allowing rappers to get a taste of the attention that comes with being a part of one of the biggest tracks of the year statistically. However, the hype that comes a rapper’s way because of this Drake stimulus package isn’t the easiest to maintain as we’ve seen artists like BlocBoy JB fade away after his smash hit ‘Look Alive’ featuring Drake peaked at #5 on the Billboard Hot 100 in 2018. On the flip side, we’ve seen artists take the influx of eyes that come from making a track with Drake and run with it, solidifying their spot in Hip-Hop. Lil Baby is the most prominent example of this with his track ‘Yes Indeed’ featuring Drake peaking at #6 on the Billboard Hot 100 catalyzing his quick rise to the top.